The advice of experts for your e-commerce. Google 7 tips for a strategy to make best use of available levers to boost sales and traffic to your site e-commerce
The 80% of people use Google every day, is to look for information is to buy online. Take action, enhances your presence on the largest search engine in the world! Bet higher traffic reducing acquisition costs.
Take advantage of the new tools developed by Google to attract more potential customers, by placing your site in the top search results.
- It attracts visitors with the formats “rich answers” and “rich cards“;
- Develop your presence on YouTube with videos indexed;
- Optimize your site regularly analyzing the load times;
- Take advantage of local searches to obtain additional traffic.
# 1- Optimize your website and your online presence on the results pages
Placed in the top 3 Google optimizing the speed of your site
According to an analysis of Radware on the web page load times, 57% of visitors leave a website, if the page you are browsing does not allow you to interact in the first 3 seconds. Check out the new Google tool “Test My Site” to test your site ever! Accessible from ThinkWithGoogle site, you know the level of optimization of mobile and desktop version of your site: by your site’s load times and compatibility for mobile devices. Google tells you immediately all the elements to be optimized to enhance the customer experience of your media and improve your ranking in search results.
Gain visibility with “Rich Answers”
The 50% of visits to a site comes from organic traffic (Net Referencement). Show your web content before the competition in Google’s search results by “Rich Answers” format.
Starting from the Google results page, the rich answers allow to show retrieved information on your site that match user search. To the question “How to make your blogging strategy?” Google displays a list of key elements from your site into a top pane of the results list. Earn clicks to your site by offering this format: optimizes the content of your site so that it can provide simple and clear answers to the questions Internet users. Create quality content with keywords long tail. Stand out from the competition!
Take advantage of “rich cards” to occupy the top spot of Google on mobile devices
According to research by Global Stats, there are about 3.3 billion searches performed on Google each day. Conquest potential customers by showing your site through rich cards. These cards correspond to not only textual content of your site: the images are extremely important and enhance the Google in its results via a carousel that the user scrolls on your mobile. Conquers the interest of Internet users and improves their mobile experience by optimizing the content of your pages for rich cards. This format is not yet available to everyone, which is why gaining ground and prepares your rich card to get more visibility when this feature will be introduced for the mobile version. Fill out the required fields and heads the preview of your “rich cards” to make any changes.
You may also like to read another article on BSOinvest: Inbound Marketing: Build buyers person in 4 steps
# 02- Bet on YouTube to conquer your community
Engage users optimizing video indexing
YouTube is the 3rd most visited site in the world after Google and Facebook (Alexa). The videos findings appear in the top of the search results. It integrates these interactive content in your marketing strategy and optimization indexing. Choose relevant keywords long tail, fill out all of your video fields (title, description, tags, name of the video …), add subtitles optimized (transcript of your video), integrates clickable notes to create links between videos. Finally, do not forget to create your playlists and videos including keywords related to your online activities.
Conquer your target through “TrueView for shopping”, the indexing of your products in the YouTube video
Increase traffic to your ecommerce website showing your products in videos related to your field of activity. When an Internet user clicks on your product in a video, you will be redirected to your website. As for Google Shopping, integrates in a simple flow of your product on Google Merchant Center. For example, your beauty products will appear in the tutorial of bloggers!
# 03- Think of geolocation
Get more space on Google improved indexing localized
25% of Google searches are local in character (Anthedesign). Head display of your site in the local results: regularly appear in the top positions. Work on list of keywords by adding to each the name of the nearest town, best known (sales armchairs + milan). Provide the information of your business to Google My Business and Google Maps. Please enter specific information such as the location geographic, a contact telephone, the list of products sold, etc.
Enhance your site locally with the new advertising format Google Maps.
Develops the local visibility! Try the pin sponsored or “promoted pins” of Google Maps. When a user consults the map and is located close to your own address, a colored pin. Integral in this ad specials to maximize the impact of your ads and attract potential customers to your website or in your store.
The optimization of your product sheets will complete the set of activities to improve your SEO. Consolidate indexing variants of your product; enter the detailed information in the product card fields inspired by the requests made by users, works on the URL. Use indexing as a real “offensive” strategy to attract more traffic and increase sales!