In recent years, consumers have begun to buy increasingly through the Internet. This has completely changed how they eat, how products are sold and positioning strategies for how they are created. Stores have to play with new rules and markings have to move in a scenario that is completely different than they had at first. Things have become something quite different, something that brands and consumers have to bear in mind.
What that has pushed consumers into the arms of eCommerce? Each has its own story of why and how started buying online, but the truth is that if all these stories and all these testimonies are analyzed, one can find certain guidelines that explain this boom eCommerce.
Consumers value convenience
One of the great advantages of e-commerce and one of the reasons leading many buyers to make purchases through it is in the ease of purchase. One can simply take what they want and seek a few clicks and sometimes (thanks to systems easier purchase), with a single click. The consumer can do without leaving home and when you want or you feel like it, which adds extra convenience.
You missed afraid to buy online
One of the main barriers to entry that had electronic commerce was in fear that consumers had to buy online. There was some logic in it and it was not difficult to understand why this was happening. Consumers could not see tangible products, they had to wait to receive them and also had to give the seller sensitive banking information. Buy online had both risk and forced buyers not only get out of your comfort zone, but also to change their habits and try something completely new.
However, this has changed and has underpinned the success of electronic commerce. Every time consumers feel more comfortable, shopping online and have further standardized process. According to a recent study Showroomprive and Online Trust Seal on online shopping habits of peoples, 70% of respondents said they had bought much more on the network during 2016, which bought the previous year. Perhaps this can be explained because consumers increasingly rely on e-commerce. According to the study, 61% of those surveyed said they have a high confidence or high in the eCommerce.
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The companies have entered a race to be the fastest
In addition to achieving gain consumer confidence growing, the fact is that online stores are playing with other tricks to old to position themselves buyers. One of the problems I had is that eCommerce could not beat the speed of buying in store. When buying in a physical store, the product is received at the right time to buy. One product home, something that happens in e-commerce, where you have to wait for the purchase to arrive takes.
This has become a much less important issue in recent times because e-commerce companies have engaged in a race to reduce time. Things happen more and faster in electronic commerce, which makes everything go much faster and therefore consumers have increasingly shorter wait times when receiving their purchases. In fact, in some markets and in some scenarios, the time is now only an hour, which makes things go much more accelerated and the experience of buying online is much more positive.
They are the only ones who are understanding how it has changed the consumer?
And on the other hand, maybe online stores are making to connect with the consumer in such a positive way because they are being who are better understanding how it is changing the consumer, making it a much more comprehensive way than it is doing the traditional retail. While stores are still understanding how are the new consumers and are still absorbing that consumption is increasingly Omnichannel and multichannel (consumers buy increasingly routes, the last point, and they do besides an increasingly simultaneously, the first), the eCommerce seemed to understand as much longer the new consumer. They are the ones who have managed to make better offers very niche and who have gotten better understand, for example, the growing importance of mobile devices in consumption.
The reign of information benefits the eCommerce
To this must be added that, in these times, consumers are looking more and more as they consume. They want to know the products they buy and want to access a lot of data. Consumers want this compare prices, want to read reviews from other consumers or want to see what they offer many stores in a short time. This is something that gets eCommerce and physical stores can no longer easily match.