Most businesses have a website; however, some of these websites do not benefit the business. This is because they are not optimised for SEO, meaning that the website ranks low on search engine results pages and most users do not see it.
If you want to get better results from your website, it is likely that you need an SEO boost. Here are seven signs you need to better optimise your website for SEO.
Your URLs are not SEO friendly
Every URL on your website should contain a relevant keyword; however, many URLs are just a jumble of letters and numbers. This is bad, as search engines cannot read the nonsensical URL and subsequently cannot rank it as well as an URL containing a relevant keyword.
Your website is not optimised for mobiles
According to the Telegraph, mobile web users have overtaken desktop users; therefore, a significant proportion of your users are checking out your website on a mobile device. For this reason, it is important to make sure that your website works just as well on mobile devices.
Your users have a bad experience
Your website may look flashy, but many users will soon leave if it is difficult to navigate. You can fix this by designing your website with the user experience in mind.
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You have multiple homepages
You should only have one homepage, which should be accessible from every page on your website. Multiple homepages will confuse search engine bots.
There are slow loading times
Internet users want quick results; therefore, many of them will leave your website if the pages load too slowly.
Your competitors rank higher than you
If your competitors rank higher in the search results than you, you will be losing customers to them. You can raise your ranking by including keywords in your page titles, content, URLs and meta description.
You do not get organic leads
Check out your website traffic to see whether you are getting any organic leads. If you are not generating much organic traffic, it is likely that search engine bots are pushing your website down the ranking, indicating that your website is not optimised for SEO.