SEO optimization: 5 tools to improve your e-commerce SEO strategy

SEO optimization

In an increasingly competitive environment, it is essential to optimize online stores to ensure their success. The activities to be undertaken and the tools available are many: let’s see them in detail with the experts …

Before starting, let’s see what are the key points to consider …

  • 9 clicks on 10 are recorded on the first page of Google. Take advantage of the free tools that help you analyze and optimize your position on the Web and win qualified visitors;
  • Work on the long tail and benefit from specific traffic;
  • Analyze the web pages of the competitors, get inspired and distinguished;
  • Take advantage of the traffic generated by the mobile version, take advantage of all opportunities!

70% of clicks on search engine pages are performed on organic results. Thanks to natural indexing, these results are highlighted and therefore, and generate the most important part of your traffic. To increase your turnover, spend time on SEO optimization of the pages of your e-commerce site! 91% of clicks on search engines are recorded on the first page of results. The choice of the e-commerce solution is extremely important to optimize the opportunities to appear among the best results of Google.

What actions to take to optimize your site’s SEO?

75% of search engine users never consult the indexed results after the first page. Earn positions thanks to specific improvement actions: content and technical optimization.

Analyze the market and the positioning of the competition, define the key pages of your business, and then optimize, test and measure the results. The effects of your SEO strategy are established over time, through actions of improvement and creativity. Use the right tools to learn and stand out from your competitors!

SEO optimization

Discover the complete “toolbox” before your SEO strategy!

1 # Analyze the structure of your site

Websites with more than 30 pages attract 7 times more potential customers. Proposing a large number of logically organized pages to Internet users is a priority for achieving business goals. Analyze the internal structure of your site and optimize your organization. Are your categories and sub-categories of products easy to find and relevant to Internet users?

Use Crawling tools: Structure your site!

Over 90% of Internet users do their research on Google. Use crawling tools (analysis) and explore your site like Google robots. LinkExaminer is a free and easy-to-use crawler. Simply enter the URL of your website: the software shows green or red lines based on the errors found (404, server error, etc.).

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The Screaming Frog SEO tool analyzes in depth the architecture of your site and all URLs, page titles, presence of structure tags, number of internal and external links …

2 # Check the SEO indicators of your site

Increase traffic acquisition by optimizing the relevant pages of your site and the architecture of the content. Do you use the right tag headings? Are your keywords placed in strategic places (titles, images, positioning at the top of the page)?

Use content analysis tools: Write for Internet users!

Analyze the content of your site and that of competitors through SEO Quake, an extension to be installed on your web browser (Google Chrome, Mozilla Firefox …). In your interface will appear a new toolbar where there are indicators related to the web page you are looking at: popularity, links, keyword density …

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  • 65% of the 10,000 most powerful sites in the world use Google Analytics. The tool shows traffic statistics: keywords searched by Internet users, conversion path, most consulted web pages, …;
  • The Woorank tool detects the strong and weak points related to links, meta tags to URLs, the compatibility of the mobile version, the speed of loading pages, …;
  • The SEO Grader tool is an alternative to Woorank. Free, just enter the URL of your showcase site, e-commerce site or blog and provides general data.

3 # Optimize your keyword strategy

Positioned on the keywords that generate traffic, taking into account their competitiveness. Optimize your long tail, synonymous with highly qualified traffic: prefer the expression “red geox boots” instead of the keyword “shoes”. Internet users whose search on Google focuses on at least 3 keywords are not limited to consulting the top 3 results on the first page of Google! The more specific the request is, the more the results will be consulted by the Internet user. Focus on product knowledge and the positioning of your competitors. Get feedback from Google suggestions and associated searches.

Use keyword proposal tools: Write for Google!

Google tools are a valuable help in identifying and developing requests with great potential for your business. The AdWords keyword planning tool indicates the number of searches made on relevant expressions and offers similar, complementary keywords. Google Trends informs you about the progress of requests.

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  • Ubersuggest suggests numerous keywords related to a specific topic. Type a keyword indicating the language and nature of your search (web, image, etc.) and choose the keywords relevant to your content;
  • Kgen shows the density of keywords on a page. Use this tool to analyze the content of competing sites.

4 # Follow the quality of your backlinks

The presence of inbound links was one of the main factors for the positioning of websites on Google results pages. Improve the visibility and performance of your site by taking care of the quality of external links. Learn about Google updates to adopt an effective link building strategy. A detailed analysis of sites and blogs in line with your business sector will help improve your SEO actions. These sources are the ideal “target” to provide content and ask for links to address the strategic pages of your site.

Use backlink analysis tools: Let’s talk about you!

Majestic SEO analyzes and indexes the web to identify the number but also the quality of the links that refer back to your site. Carefully analyze these links and keep only the most effective ones. It is necessary to establish a balance between links in no-follow (not followed by Google) and in do-follow (followed by Google).

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  • Google Search Console (formerly Google Webmaster Tools) provides the number of internal and external links of your site, indicates their degree of security, the number of pages indexed;
  • Ahrefs analyzes your link building.

5 # Activate the mobile version and measure your performance

The Smartphone is confirmed as the most widespread technological tool in our country. Take advantage of this vast traffic and propose a site with a mobile version. The “Mobile Friendly” update of Google favors accessibility via mobile device: better indexing, therefore more visits.

Optimize the pages of your site: Activate the mobile version

Worldwide, 34% of Internet commercial transactions are carried out via a mobile device. Take advantage of the market trend and make your e-commerce site accessible on all types of terminals.

Increase your traffic: Enable Google Search console

Google Search Console helps you monitor the mobile version of your site by analyzing the same data on your website. In this way, you will learn how to improve your mobile version: it becomes mobile friendly!

Effective indexing of your e-commerce site involves precise methodology and actions: analyze performance and exceed your goals. During the highlights of your activity (seasonality / promotional sales), you benefit from a tripled traffic combining natural and paid indexing! Use AdWords and sponsored links as complementary factors and increase your conversion rate.

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