A well-designed website is an important part of any modern business strategy, but there’s more to a good digital marketing strategy than a great-looking site. Make sure you’re getting the best results by incorporating some of our top tips into your site, and see how your profits increase.
Promote one product
According to Entrepreneur, a sure-fire way of increasing sales is by featuring just one products on your site’s home page. Rather than bewildering visitors with an array of products, pick just one and write plenty of content about it, answering all possible questions and extolling its virtues. Entrepreneur suggests trialling this approach for a few days to see whether your company experiences a dramatic increase in sales of that particular product.
Content is king
Online visitors don’t want to be bombarded with advertising – the Guardian’s Small Business Network points out that visitors want to be informed and entertained, and the best way to achieve this is through great copy. Keep it entertaining, engrossing and relevant and set yourself up as an expert in your field to keep visitors coming back for more.
The internet is awash with images, many of them stock photographs and graphics which crop up again and again on various sites. Make your site stand out with stunning images that capture the imagination of visitors and add credibility to your sales message. Don’t make the mistake of thinking that you can produce the images yourself, unless you happen to be a professional photographer, as pictures of dubious quality convey a less than professional image. In this case it would be best to use a Branding Cheltenham company which can be sourced at http://www.reallyhelpfulmarketing.co.uk/brand-development/ to help you with the imagery and any other marketing needs you may have.
Keep it professional
With so much riding on a successful website it’s worth paying the professionals to make sure it’s right. Creating a great site doesn’t have to cost the earth but it’s still nice to find a bargain.
Isn’t it worth spending a little more money for quality though and getting it right to impress your customers then having to start again because its been built and designed poorly.
Every page of your website should have clear links to your contact details, making it easy for customers to find out who you are, where you are and how they can get in touch with you.