All industries have had to face many changes in recent years, marked by changes in many areas. Internet has changed everything and has made the practices of the past no longer able to be maintained in the present. The demands they face companies are different and much greater possibilities. The changes have affected all kinds of industries and how this revolution must face the world in the future has also been dragged
Marketing formulas change almost daily. Not only they have shortened the life cycles of products, also cycles validity of the formulas of success in marketing. What worked two years ago, today is obsolete. There are many aspects that this affects the evolution of the main customers, new resources, but above all this network of networks.