The one-to-one marketing comes in the context of relationship marketing, on the simple idea of treating different customers differently. A company decides to develop a one-to-one marketing program because it recognizes in the strength or weakness of the relationships with the individual customer the determining factor for a lasting profitability and success. The most forward-looking companies have always encouraged the active participation of customers, involving them in the development of products, services and new possible
By now it has become a drug for many people. They can not stay longer without the Internet, and in those moments when you’re not connected you feel like a smoker without packet of cigarettes. For an Internet Marketer it could also be even worse if you’re used to living half your day on the net … Whether for work or for our social life, the internet has become a fundamental part of our
Email sending is an excellent tool for effective communication with customers. With the help of mailings, companies can increase sales, retain customers, receive feedback from them, respond quickly to their needs, etc. But it’s important to remember that the ability to use this tool is determined not only by the number of clicks and the percentage of open ability. The effectiveness of the mailing is estimated first of all by
It’s no secret that the cherished dream of many business owners is the desire to free themselves from solving operational issues by transferring their business under the management of a hired professional. And now it is implemented – a suitable person is found, the reins of government are safely transferred into reliable hands, and it would seem, it is time to relax and do their own business.
The introduction and implementation of new strategies (processes, practices, values, etc.) can become a challenge even in a relatively small company, not to mention big business. However, having a well-defined plan of action, the process of introducing innovations can pass quickly and painlessly. We offer a fairly simple multi-step algorithm that will help solve your problem.
To have full control of the situation is not necessary to do everything at first: 7 tips to learn to delegate effectively and promote business growth … To answer this question, we start from a clear premise : although most of the people who founded a company effort to abandon the micromanagement, the only way to achieve success from a business point of view is to embrace a policy based
We are accustomed to consider Google Analytics as a tool (effective) to keep an eye on the traffic performance of our site. We have learned over time to create a new account, or to monitor a new property, between reports investigating the behavior of our users. Google helps new users to deal with these first steps with ease. We also know that by connecting AdWords and Analytics, the latter will
Too heavy attachments, chain letters 2.0, reply to all indiscriminately. There are just some of the common mistakes that we make every day to use the e-mail. Before sending an email you should have a clear idea of what is right or wrong strictly considering the huge amount of emails that are sent every day for business purposes and not only. Today, most professionals write emails with such frequency and
Have you ever wondered how reliable are the data that you see in a Google Analytics account rather than on an advertising platform like Facebook? Do you trust 100% of the sessions, clicks or conversion rates reported? Well, think about that web analytics systems are flawless is Utopian, but how can you stay calm and serene take decisions based on reliable data? In this article I will try to share
As now, you have got to understand, communication, marketing and sales have changed radically in recent years, especially about the use of technologies advanced and wide-ranging dissemination of new media. In the era of so-called “unconventional marketing” – or innovation – alternative content are one of the main push factors of the business. Buyers and consumers can access with great simplicity in an infinite range of information on products, services,