Internet has become a crucial part in the life of businesses and an almost essential definitely in the lives of consumers. The network has changed everything and has led a number of changes and adjustments that were previously not needed. Now brands have to be fully aware that consumers are always connected and that they are connected 24 hours or have to starless. The network has created the need to
Marketing formulas change almost daily. Not only they have shortened the life cycles of products, also cycles validity of the formulas of success in marketing. What worked two years ago, today is obsolete. There are many aspects that this affects the evolution of the main customers, new resources, but above all this network of networks.