Many studies that reflect the influence of the Internet and new technologies in consumer buying habits. To the extent that we have discovered that already half of the customers prefer to buy online. Instead, the studies do not always show the reality, but that show trends that are not necessarily put in place. Such is the case of online shopping behavior. According to the latest global report reflects IBM Institute of Business Value
Video is a very compelling content to consumers, there’s no doubt. Numerous studies confirm that users choose to display a content rather than by reading a written text. However, what extent will influence this format strategies for brands and advertisers? And specifically, how it will do in regard to the tourism sector, one of the biggest beneficiaries of new technologies? According to a recent report by eMarketer consumption of digital video increases among travelers,
The advent of new technologies has led to a change in the way brands target consumers. However, these advances have also made an impression on the recipients of marketing strategies, and not weak or tenuously. This is what emerges from the latest report Mind share America’s Culture Vulture trend, detailing the ten most important changes that have occurred in the world of consumption.