Inbound Marketing

Inbound Marketing vs Content Marketing

What is the difference between the two concepts? Today there are a lot of marketing types, so I understand that your ideas are a bit ‘confused.¬†With the growth of the digital market and the spread of digital professions, the situation does not improve then certainly. Then, first of all it must be said that, as the two concepts are closely linked to each other, in reality do not coincide.¬†Indeed, we

Inbound Marketing: Build buyers person in 4 steps

A solid digital strategy inbound and the consequent creation of content starting from the complete definition of the individual buyers. The identikit of your ideal client, with his personality, his history and his employment difficulties will help you develop the arguments of your business content marketing to attract the right leads that the sales team can certainly turn into satisfied customers. How do you build the buyers person? Today we