Beer mat design is evolving. As we trek into the latter half of the year, some truly interesting trends are starting to infiltrate our craft bars and tables across events when it comes to bespoke coasters.
Minimalism and Negative Space
Bold, stripped-back designs dominate 2025. White space is being used widely by designers and monochrome colour palettes are often found alongside the simple line work. The stripped building design appears classy and timeless, definitely a great backdrop for flat lays in Instagram.
Sustainable and Eco-Friendly Materials
Increasingly environmentally conscious consumers demand recycled cardboard, cork and biodegradable materials. Eco-savings features from brands cater to eco-conscience consumers.
Retro and Vintage Aesthetics
Nostalgia is powerful. Retro typography, vintage colour palettes and full-scale are big inspirations. For details on Personalised Beer Mats, visit wedoprinting.ie/product/custom-printed-beermats
Interactive and QR Code Integration
Artwork with QR codes designed in a smart manner. The scan opens access to exclusive content, information on events or offers. It’s functional and engaging.
Hyperlocal and Community-Focused Design
Huge on promoting local culture, artists and causes. Custom illustrations of local landmarks, local artists’ work or community messages are key points of genuine connection.
Metallic and Textured Finishes
Top-of-the-line finishes can take beer mats from utilitarian to collector-worthy. The process of creating print collateral, using metallic inks, embossing and even tactile papers create an inviting luxurious experience like no other.
Bold Typography and Hand-Lettering
A big chunk of it is made up of custom lettering and expressive typography. Hand-drawn elements are what conveys human to human feel of design rather than soulless digital trends.
The Takeaway
Nostalgia meets innovation, with a hint of sustainability. Perhaps you opt for minimalism in your approach, throw it back with retro vibes or create cool little interactive pieces.