Social networks have become a critical part of the communication strategy of companies but also in a part that creates certain problems. Facebook was a sort of juju at first, a space in which brands...
If you are a producer, if you produce with your own brand, you feel like you were drifting carried by the growing wave of eCommerce and you often ask yourself: Where is my direction? Which course do...
What makes a brand name from being a heap to become one of the favorite brands of millennials? That is one of the issues of interest and concern to companies, which have not yet very clear how to...
Gone is what Milton Friedman said in 1970: "the only social responsibility of business is to increase its profits". Over the years it has been demonstrated to think about the common good and make...
Catalogs stores are one of the conquest consumer practices that are still used today to have a rather long history. The first attempts to catalog sales back to the fifteenth century, although, in...
