Many studies that reflect the influence of the Internet and new technologies in consumer buying habits. To the extent that we have discovered that already half of the customers prefer to buy online....
Gone is what Milton Friedman said in 1970: "the only social responsibility of business is to increase its profits". Over the years it has been demonstrated to think about the common good and make...
The advent of new technologies has led to a change in the way brands target consumers. However, these advances have also made an impression on the recipients of marketing strategies, and not weak or...
The development of electronic commerce is a fact and more and more consumers opt for this mode of purchase. In fact, online stores have clear guarantees, among them ease of access to products, fast...
