Many studies that reflect the influence of the Internet and new technologies in consumer buying habits. To the extent that we have discovered that already half of the customers prefer to buy online....
I have over ten years dedicating myself completely to the world of marketing, advertising and communication, and in this time I have done very heterogeneous work related to this field (public...
Gone is what Milton Friedman said in 1970: "the only social responsibility of business is to increase its profits". Over the years it has been demonstrated to think about the common good and make...
China fails to leave behind the ghost of counterfeiting on what products it distributes are concerned. Although the e-commerce market in this country is remarkable and growing fast, its leaders have...
The marketing online winning the battle to traditional marketing. And it seems that war is decanted to the side of the first. This is what emerges from the intentions of business investment in the...
All industries have had to face many changes in recent years, marked by changes in many areas. Internet has changed everything and has made the practices of the past no longer able to be maintained...
Video is a very compelling content to consumers, there's no doubt. Numerous studies confirm that users choose to display a content rather than by reading a written text. However, what extent will...
The advent of new technologies has led to a change in the way brands target consumers. However, these advances have also made an impression on the recipients of marketing strategies, and not weak or...
The development of electronic commerce is a fact and more and more consumers opt for this mode of purchase. In fact, online stores have clear guarantees, among them ease of access to products, fast...
Catalogs stores are one of the conquest consumer practices that are still used today to have a rather long history. The first attempts to catalog sales back to the fifteenth century, although, in...
