6 Tools and software for managing social networks for your e-commerce

managing social networks

Who said that social management must be complicated? Online you can find the tools to make it efficient and effective: Here are 6 tools to optimize the management of your social networks …


  • 70% of social network users consult their accounts every day (Global Web Index): regularly propose new content;
  • Planning your publications is simple and effective with free tools like Hootsuite or Buffer;
  • Analyze your social strategy (sources of traffic, number of conversions …) to optimize and maintain the interest of your community;
  • Follow market trends and competitive actions: monitor and manage your content thanks to Google Alerts and Scoop-it, two tools that allow you to identify the dynamism of your industry and the actions taken by your competitors, always remaining a step forward.

51% of fans in your Facebook community could buy your products. Being present on social networks is essential for developing your e-commerce business.

Did you know that 70% of subscribers on social networks consult them every day (Global Web Index)? It is now necessary to publish new content regularly to keep users’ interest high and to take advantage of an active community.

Simplifying the animation of the various social networks will allow you to save time to manage the daily activity of your e-commerce, without renouncing the quality of the published content. For this reason, experts offer you 6 tools that will help you make your networks more dynamic and analyze their results. Easy and quick to use, you have everything to gain! Find out now!

01 # Plan your publications to save time


Hootsuite is one of the essential tools when it comes to managing social accounts! It’s free (there’s a more complete paid version) and looks like a control panel where the flows of the different networks are collected: Facebook, Twitter, LinkedIn, Google+ (and others like MySpace or WordPress). Once registered, you can add several accounts (up to three accounts for the free version).

Hootsuite allows you to plan publications but also to see all the interactions of the community with your brand (feeds, notes, private messages). First of all it is an aggregator. On your Hootsuite account, each column (or tab) matches one of your social networks. The free version Hootsuite also allows a basic analysis thanks to the creation of reporting.

Why use Hootsuite? For its ability to integrate the total flows related to your social media and for its ease of use in post planning. A free and complete tool, with even more advanced features in the paid version.


Even Buffer is a free programming tool for publications. It differs from Hootsuite because it does not allow the aggregation of information flows. It is very simple to use. Just create an account and add the desired profiles. You can choose to schedule your posts on the Google + page, your LinkedIn profile or company page, on Twitter and on your Facebook page or group.

If you use the paid version, you can also plan photo publications on Pinterest. This tool is really simple to manage and allows you to consult some statistics on your posts: the number of comments and likes, retweets, shares, clicks, etc. At the time of creating your posts on Buffer, the latter shortens your URLs directly, extremely handy! It also tells you if the number of characters in your state is too long for Twitter and LinkedIn. This allows you to optimize your posts based on the social media you publish your posts on.

Do not forget that it is extremely important to vary your content from one social to another. Every reality has its own language and reference audience.

managing social networks

02 # Optimize your performance with statistical analysis tools

Facebook Insights

Many of you have started to have a social presence thanks to a profile or a Facebook page. A particularly useful tool for analyzing your performance on this network is Facebook Insights. To use it, you need a professional profile and a fan page. It allows to follow, over a given period, the evolution of a certain number of statistics …

  • Monthly active users;
  • The new “Like” on the page;
  • The impressions produced.

This way you can get the most important results for your page with just a few clicks: connect as a Page, click on “Statistics” in the top menu of the page, right after “Page”, “Messages” and “Notifications”.

Once you get to the statistics page, you will see a submenu that will help you navigate: “Overview”, “Like”, “Cover”, “Visits”, “Posts” and “People”. The overview quickly presents the most important elements of your page: “likes”, post coverage and the interest of your fans. You can also select the period during which you want to consult the statistics. Remember that Facebook Insights allows you to export data in Excel or CSV format.

Google Analytics

As an online merchant, it is clear that the daily use of Google Analytics is a fundamental tool for analyzing the statistics of your e-commerce site in the short or long term. Every self-respecting website must have a Google Analytics account. It’s free and this allows you to access a large amount of information to optimize your online presence and your marketing actions.

In the left menu, click on “Acquisition”, then “Social”. You can view various types of statistics that allow you to view your presence on social networks. You will be able to see the social media that bring you the most traffic, conversion rate, etc.

This data will help you refine your priority actions and check the conversion rate of all your social networks.

03 # Improve your competitiveness with monitoring and content curation tools


Scoop.it can help you monitor your website but not only! Allows you to easily perform content curation and sharing on your social networks. In other words, it allows you to create a sort of “diary” on personalized topics and then publish the corresponding articles on various media such as Twitter, Facebook, Tumblr, LinkedIn, WordPress and Buffer.

You can create a community of interests but also take advantage of it to publish news on your social networks. Thanks to a tool in the navigation bar, you can create new content by clicking on the «New Scoop» button that will be integrated into your Scoop-it account in the topic you have chosen. Do not forget that the free version of this tool allows you to choose 2 topics and 2 social networks on which to share your articles. There is also a version for professionals (5 topics, an unlimited choice of social networks and unlimited access to statistics) and a business version (more topics, unlimited access to the topic sharing statistics on your website, 5 administrator profiles).

Google Alerts

Google notifications are emails automatically sent by Google that show a list of results that match the keywords you set. A powerful monitoring tool that is particularly easy to use. This way, you can get the latest updates about a competitor, a product or even be alerted when users post items about you!

Activation is simple! Just go to the Google Alerts site and click on “Create an alert button”. Enter the words for which you want to receive notification emails and the sources that interest you. Remember that you can customize your alerts by showing options and determining the frequency of notifications, etc. Finally you just click on “Create an alert”.

A practical, simple and fast way to monitor your market. Thanks to this tool, you will know everything that happens every day … Take the opportunity to feed your social networks with the latest news. Users who follow you will be eager to read information related to your online activity!

You will gain time in the administration of operations and you can manage the relationship with your followers more satisfactorily. A particularly important element for your company because it allows you to perpetuate your business.

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