Marketing

One to One Marketing

The one-to-one marketing comes in the context of relationship marketing, on the simple idea of treating different customers differently. A company decides to develop a one-to-one marketing program because it recognizes in the strength or weakness of the relationships with the individual customer the determining factor for a lasting profitability and success. The most forward-looking companies have always encouraged the active participation of customers, involving them in the development of products, services and new possible

Marketing and Strategy

I have over ten years dedicating myself completely to the world of marketing, advertising and communication, and in this time I have done very heterogeneous work related to this field (public relations, events, promotion at point of sale, strategic plans …) for customers from various sectors: health, soft drinks, alcohol, technological? Despite the differences between each other, so you can always get in common is the evidence that customers who succeed