What is One to One Marketing?
The one-to-one marketing comes in the context of relationship marketing, on the simple idea of treating different customers differently. A company decides to develop a one-to-one marketing program because it recognizes in the strength or weakness of the relationships with the individual customer the determining factor for a lasting profitability and success. The most forward-looking companies have always encouraged the active participation of customers, involving them in the development of products, services and new possible