The tourism sector bet for online videos for their great appeal to consumers
Video is a very compelling content to consumers, there’s no doubt. Numerous studies confirm that users choose to display a content rather than by reading a written text. However, what extent will influence this format strategies for brands and advertisers? And specifically, how it will do in regard to the tourism sector, one of the biggest beneficiaries of new technologies? According to a recent report by eMarketer consumption of digital video increases among travelers,